# Earn Early Trust to Win the Longer Consumer Consideration Cycle, with Daniel Reid, Principal Insights Analyst at Similarweb

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-01-26T12:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb-M2lV34OY
Audio file: https://cdn.simplecast.com/audio/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/448a3702-295b-479a-a312-b834408df434/audio/a2e3690f-47cc-4733-a443-cd0f6ca28073/default_tc.mp3?aid=rss_feed&feed=DdZHgFDt
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Duration seconds: 2095

## Resource

The holiday shopping season is always the perfect petri dish for how consumer behavior is shifting, and the data from their journeys should be listened to. Daniel Reid, Principal Insights Analyst at Similarweb, joins the podcast armed with that hot off the holidays data that highlights the extended consumer shopping journey, and how earning confidence and trust early and often can get you in that shopping cart early, and make your promotions more impactful when your meaningful shopping seasons arrive.

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## Transcript

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