# Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-06-01T11:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby-_0oBVRWP
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Duration seconds: 1444

## Resource

When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today’s podcast.

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## Transcript

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