# Consumers Don’t Want to Be Your Friend, and Other Truth Bombs, with Sarah Levinger, Behavior Strategist

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/consumers-don-t-want-to-be-your-friend-and-other-truth-bombs-with-sarah-levinger-behavior-strategist
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/consumers-don-t-want-to-be-your-friend-and-other-truth-bombs-with-sarah-levinger-behavior-strategist.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-06-29T11:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/consumers-dont-want-to-be-your-friend-and-other-truth-bombs-with-sarah-levinger-behavior-strategist-6ryRRQHu
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Duration seconds: 2192

## Resource

So it turns out when you survey brand marketers, and then their consumers, you all are not on the same page. But if you get on the same page, if you get past logic and really mine the emotional layer of your consumers, you will strike gold. Sarah Levinson is a behavioral strategist for D2C, B2B, for brands small and large, and she has honed survey strategies and deep data analysis to deeply understand what consumers want, and really don’t want, from your brand. That can turn your total addressable market into your immediate addressable market, and help you build the consumer relationship that meets them where they are at.

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## Transcript

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