# Calm the F&^% down, and Other Thoughts on Agentic Commerce, with Russ Dieringer, Founder and CEO of Stratably

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/calm-the-f-down-and-other-thoughts-on-agentic-commerce-with-russ-dieringer-founder-and-ceo-of-stratably
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/calm-the-f-down-and-other-thoughts-on-agentic-commerce-with-russ-dieringer-founder-and-ceo-of-stratably.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-03-16T11:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/calm-the-f-down-and-other-thoughts-on-agentic-commerce-with-russ-dieringer-founder-and-ceo-of-stratably-Oa_YvCMf
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Duration seconds: 2484

## Resource

We really are trying desperately hard to be the no-hype machine on all this AI and Agentic stuff. We have an incredible partner in that effort, who brings outstanding research and analysis to the fight. Yes, listener, Russ Dieringer, Founder and CEO of Stratably, is back on the podcast following earnings season, CAGNY meetings, and his own research on behalf of his clients to present the reality of the agentic opportunity vs. the hype. It’s a great “deep breath” moment for all of us working amidst the hucksters and the shiny object crowd.

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## Transcript

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