# Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/building-the-right-mindset-and-motivations-for-successful-ai-in-ecommerce-with-joanna-lambadjieva-founder-and-ceo-of-amazing-wave
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/building-the-right-mindset-and-motivations-for-successful-ai-in-ecommerce-with-joanna-lambadjieva-founder-and-ceo-of-amazing-wave.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-06-08T11:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/building-the-right-mindset-and-motivations-for-successful-ai-in-ecommerce-with-joanna-lambadjieva-founder-and-ceo-of-amazing-wave-a3JQAZ8Q
Audio file: https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/e9fb54d5-cbba-48b6-954d-fcc7e1e881e3/group-item/32dc99bb-958c-47e2-8db5-360f596fb652/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt
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Duration seconds: 2363

## Resource

As always with the three-legged stool of people, process, and technology, it’s the tech that gets all the buzz while it’s getting the other two legs right that really determine success or failure. Jo Lambadjieva, Founder and CEO of Amazing Wave and author of the AI in Ecommerce newsletter, invests all of her energy in helping ecommerce brands focus on enabling people to transform their processes using the right AI tooling for the job. She shares her advice 4 times a week with 70,000 newsletter readers and now, with all of you.

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