# A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml.md
Podcast: [Unpacking the Digital Shelf](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460)
Published: 2026-07-06T11:00:00+00:00
Episode link: https://salsify.simplecast.com/episodes/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml-G6AzAhAH
Audio file: https://cdn.simplecast.com/media/audio/transcoded/bddd6012-abc9-4b0e-9ad9-e08cccb0723c/5847aebd-e31e-4be3-adcb-ef42570bf04f/episodes/audio/group/fcc884cc-6892-45fb-9229-832ee7f5f7de/group-item/7613a7bb-9822-42f8-951d-6423001ba2e1/128_default_tc.mp3?aid=rss_feed&feed=DdZHgFDt
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Duration seconds: 1807

## Resource

The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consumer segment actively shaping discovery, evaluation, and purchase decisions. In this audio version of a keynote from the Digital Shelf Summit, Jason Carmel, Global Creative Data Lead at VML, explains why enterprises need to re-think their marketing strategy to account for consumer machine agents, and how to do so while preserving authentic human connection.

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## Transcript

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