# Unpacking the Digital Shelf

Page: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460
Text version: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460.md
RSS feed: https://feeds.simplecast.com/DdZHgFDt
Official site: https://salsify.simplecast.com
Author: Digital Shelf Institute
Episodes: 380

## Resource

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

## Machine-readable

JSON: https://stenobird.com/v1/public/podcasts/unpacking-the-digital-shelf-256460
Markdown: https://stenobird.com/podcast/unpacking-the-digital-shelf-256460.md

## Episodes
- [The Latest Data on AI Adoption in Commerce, with Jack O’Leary, Director, eCommerce Strategic Insights at NIQ](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-latest-data-on-ai-adoption-in-commerce-with-jack-o-leary-director-ecommerce-strategic-insights-at-niq) — 2026-07-13T11:00:00+00:00
- [The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-5-c-s-of-product-data-with-jason-hein-global-director-b2b-ecommerce-association) — 2026-07-07T11:00:00+00:00
- [A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/a-humanist-spin-on-machine-to-machine-marketing-with-jason-carmel-global-creative-data-lead-at-vml) — 2026-07-06T11:00:00+00:00
- [How Cooki Haircare Turned Community Demand into National Distribution, with Jaimee Vilela, Managing Director, Cooki Haircare](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/how-cooki-haircare-turned-community-demand-into-national-distribution-with-jaimee-vilela-managing-director-cooki-haircare) — 2026-06-30T20:00:00+00:00
- [Consumers Don’t Want to Be Your Friend, and Other Truth Bombs, with Sarah Levinger, Behavior Strategist](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/consumers-don-t-want-to-be-your-friend-and-other-truth-bombs-with-sarah-levinger-behavior-strategist) — 2026-06-29T11:00:00+00:00
- [Make People the Center of AI Transformation, with Jason O’Toole, Head of Connected Commerce & Media at Gildan](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/make-people-the-center-of-ai-transformation-with-jason-o-toole-head-of-connected-commerce-media-at-gildan) — 2026-06-22T11:00:00+00:00
- [You are the Agent of Your Own Future, with David Goodtree, CEO and Founder at Foodgraph](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/you-are-the-agent-of-your-own-future-with-david-goodtree-ceo-and-founder-at-foodgraph) — 2026-06-15T11:00:00+00:00
- [Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/building-the-right-mindset-and-motivations-for-successful-ai-in-ecommerce-with-joanna-lambadjieva-founder-and-ceo-of-amazing-wave) — 2026-06-08T11:00:00+00:00
- [Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/inside-digital-ecommerce-2026-what-retailers-brands-need-to-know-with-teresa-sperti-arktic-fox-gill-smythe-salsify) — 2026-06-02T20:00:00+00:00
- [Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/driving-growth-through-omnichannel-presence-and-product-innovation-with-aaron-zagha-cmo-at-newton-baby) — 2026-06-01T11:00:00+00:00
- [Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/wielding-the-levers-of-growth-at-a-challenger-brand-with-matt-kreuger-svp-digital-commerce-and-marketplaces-buffalo-games) — 2026-05-25T11:00:00+00:00
- [Parents and Carers: Driving Challenger Brand Growth Through Connection and Content, with Emily Jones, Ecommerce Channel Controller at HiPP Organic](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/parents-and-carers-driving-challenger-brand-growth-through-connection-and-content-with-emily-jones-ecommerce-channel-controller-at-hipp-organic) — 2026-05-18T11:00:00+00:00
- [The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-5-key-principles-of-best-practice-in-retail-media-with-bethanie-blanchard-head-of-strategy-planning-coles-360) — 2026-05-13T20:00:00+00:00
- [Taking the DSI Community to the Next Level, with Jamie Clapper, Community & Content Manager at the Digital Shelf Institute](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/taking-the-dsi-community-to-the-next-level-with-jamie-clapper-community-content-manager-at-the-digital-shelf-institute) — 2026-05-11T11:00:00+00:00
- [Closing the Actionability Gap with AI, with Sunny Jiang, CEO and President at EyeBuyDirect Inc. and Sonal Gandhi, Chief Content Officer at The Lead](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/closing-the-actionability-gap-with-ai-with-sunny-jiang-ceo-and-president-at-eyebuydirect-inc-and-sonal-gandhi-chief-content-officer-at-the-lead) — 2026-05-04T11:00:00+00:00
- [Uncork Some Context to Drive Growth in BevAlc, with Bailie Duncan, Product Manager, Marketing Systems at Jackson Family Wines](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/uncork-some-context-to-drive-growth-in-bevalc-with-bailie-duncan-product-manager-marketing-systems-at-jackson-family-wines) — 2026-04-27T11:00:00+00:00
- [Getting to the Nano Layers of Product Experience Transformation, with Paige Chilson, Director of Site Merchandising at Jordan’s](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/getting-to-the-nano-layers-of-product-experience-transformation-with-paige-chilson-director-of-site-merchandising-at-jordan-s) — 2026-04-20T11:00:00+00:00
- [The Shopper is REALLY in Control Now, with Caroline Giegerich, VP, AI and Marketing and Collin Colburn, VP, Commerce and Retail Media at IAB](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-shopper-is-really-in-control-now-with-caroline-giegerich-vp-ai-and-marketing-and-collin-colburn-vp-commerce-and-retail-media-at-iab) — 2026-04-13T11:00:00+00:00
- [Relevance and Inspiration: The Twin Forces to Drive Incrementality in Retail, with Florian Clemens, Director, Strategy, Proposition, and Measurement at Tesco Media](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/relevance-and-inspiration-the-twin-forces-to-drive-incrementality-in-retail-with-florian-clemens-director-strategy-proposition-and-measurement-at-tesco-media) — 2026-04-06T11:00:00+00:00
- [Owning the Experience Without Owning the Transaction, with Vera Skocic, Head of Customer and Strategy (Consumer & Commercial) at Techtronic Industries (Ryobi)](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/owning-the-experience-without-owning-the-transaction-with-vera-skocic-head-of-customer-and-strategy-consumer-commercial-at-techtronic-industries-ryobi) — 2026-03-31T20:00:00+00:00
- [Running a Spin Cycle of Content for the Digital and Agentic Shelf, with Marilia Moreira, Digital Marketing Director at Whirlpool Corporation](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/running-a-spin-cycle-of-content-for-the-digital-and-agentic-shelf-with-marilia-moreira-digital-marketing-director-at-whirlpool-corporation) — 2026-03-30T11:00:00+00:00
- [Precisely Curating Consumer Intent, Engagement, and Loyalty through Storytelling, with Dave Stamp, Digital Transformation & Consumer Experience Director at CVH Spirits](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/precisely-curating-consumer-intent-engagement-and-loyalty-through-storytelling-with-dave-stamp-digital-transformation-consumer-experience-director-at-cvh-spirits) — 2026-03-23T11:00:00+00:00
- [Calm the F&^% down, and Other Thoughts on Agentic Commerce, with Russ Dieringer, Founder and CEO of Stratably](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/calm-the-f-down-and-other-thoughts-on-agentic-commerce-with-russ-dieringer-founder-and-ceo-of-stratably) — 2026-03-16T11:00:00+00:00
- [The GUIDE Framework for Strategic AI Prompting, with Lauren Schiavone, Founder at Wonder Consulting](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/the-guide-framework-for-strategic-ai-prompting-with-lauren-schiavone-founder-at-wonder-consulting) — 2026-03-09T11:00:00+00:00
- [From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/from-shelves-to-screens-how-content-community-and-discovery-reshaped-the-toy-industry-with-belinda-gruebner-fractional-cmo-and-ex-cmo-at-moose-toys) — 2026-03-03T09:00:00+00:00
- [AI Prompting Cheat Codes for Ecommerce Success, with Chris Perry, Chief Learning Officer at firstmovr](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/ai-prompting-cheat-codes-for-ecommerce-success-with-chris-perry-chief-learning-officer-at-firstmovr) — 2026-03-02T12:00:00+00:00
- [From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/from-driving-ecommerce-at-three-distinctive-brands-comes-a-lot-of-wisdom-with-wendell-venerable-vp-ecommerce-congo-brands) — 2026-02-23T12:00:00+00:00
- [“Just Go For It!”, and Other Stories from the Front Lines of AI Imagery, with Cliff Crosbie, VP, AI Consultancy at Bynder](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/just-go-for-it-and-other-stories-from-the-front-lines-of-ai-imagery-with-cliff-crosbie-vp-ai-consultancy-at-bynder) — 2026-02-16T12:00:00+00:00
- [New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/new-research-breaking-down-it-and-business-silos-with-darren-silverman-svp-of-digital-commerce-media-at-petmate-and-marni-edelhart-director-of-marketing-at-mikmak) — 2026-02-09T12:00:00+00:00
- [Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/transforming-an-iconic-australian-brand-for-the-digital-shelf-with-darryn-wallace-carla-salsone-bega) — 2026-02-03T21:00:00+00:00
- [Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/your-pdp-imagery-should-be-a-revenue-booster-with-dave-feinleib-founder-ceo-at-it-srapid) — 2026-02-02T12:00:00+00:00
- [Earn Early Trust to Win the Longer Consumer Consideration Cycle, with Daniel Reid, Principal Insights Analyst at Similarweb](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/earn-early-trust-to-win-the-longer-consumer-consideration-cycle-with-daniel-reid-principal-insights-analyst-at-similarweb) — 2026-01-26T12:00:00+00:00
- [What to Stop, Start, and Double Down on in 2026: Finding the Balance for Success, with Todd Hassenfelt, Sr. Director, Global Digital Commerce Strategy & Execution at Colgate-Palmolive](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/what-to-stop-start-and-double-down-on-in-2026-finding-the-balance-for-success-with-todd-hassenfelt-sr-director-global-digital-commerce-strategy-execution-at-colgate-palmolive) — 2026-01-19T12:00:00+00:00
- [New Research: Reinventing the Organization for Omnichannel Success, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/new-research-reinventing-the-organization-for-omnichannel-success-with-lauren-livak-gilbert-executive-director-of-the-digital-shelf-institute) — 2026-01-12T12:00:00+00:00
- [Beyond the Traditional Marketing Mix with Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy Corporation, Ash McMullen, Head of eCommerce at Advantice Health, and Donna Sharp, Managing Director at MediaLink](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/beyond-the-traditional-marketing-mix-with-ben-galvin-sr-director-of-omnichannel-retail-sales-ecommerce-at-monster-energy-corporation-ash-mcmullen-head-of-ecommerce-at-advantice-health-and-donna-sharp-managing-director-at) — 2026-01-05T12:00:00+00:00
- [Eat Your Pancakes to Fuel AI Big Bet Outcomes, with John Rossman, Managing Partner at Rossman Partners](https://stenobird.com/podcast/unpacking-the-digital-shelf-256460/eat-your-pancakes-to-fuel-ai-big-bet-outcomes-with-john-rossman-managing-partner-at-rossman-partners) — 2025-12-22T12:00:00+00:00

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