# The ProPartner Paradox

Page: https://stenobird.com/podcast/unofficial-quickbooks-accountants-podcast-6588629/the-propartner-paradox
Text version: https://stenobird.com/podcast/unofficial-quickbooks-accountants-podcast-6588629/the-propartner-paradox.md
Podcast: [Unofficial QuickBooks Accountants Podcast](https://stenobird.com/podcast/unofficial-quickbooks-accountants-podcast-6588629)
Published: 2026-07-09T17:30:00+00:00
Episode link: https://share.transistor.fm/s/bd990cb4
Audio file: https://op3.dev/e/media.transistor.fm/bd990cb4/1bedc475.mp3
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JSON: https://stenobird.com/v1/public/podcasts/unofficial-quickbooks-accountants-podcast-6588629/episodes/the-propartner-paradox
Duration seconds: 3112

## Resource

Alicia and returning guest Margie Remmers-Davis unpack the ProAdvisor program's transformation into ProPartner, from the Intuit Connect stage mishap that sparked panic to what the new tiers, three-year revenue share, and Career Pipeline Program actually mean for practitioners. They also dig into why the name change hits differently after a decade of Intuit pushing bookkeepers toward advisory work, and share fresh details on expanded ProAdvisor support hours that didn't make it into last week's episode. Sponsors: Intuit Accountants - http://uqb.promo/intuit Pilot - http://uqb.promo/pilot (00:00) - Welcome Back Catch Up (01:15) - ProPartner Paradox Setup (05:24) - Why The Name Change (08:43) - Pricing Shock Story (15:26) - Partner Means Affiliate (22:10) - Badges Vs Benefits (25:45) - Directory Leads Changes (27:32) - Spam Kills Lead Form (29:15) - Directory Future Changes (31:06) - Tier Requirements Debate (33:50) - Better Client Matching (34:57) - Fall Points Preview (35:45) - Certification Season Timing (38:17) - New Tier Benefits (41:50) - Expanded Support Hours (44:36) - Closing Thanks Intuit (46:25) - CAS Academy Update (50:18) - Alicia Fall Training Plans (51:31) - Final Wrap Up LINKS New QBO Support Hours: https://www.firmofthefuture.com/product-update/june-2026-mpu/ The new ProPartner Program: https://www.firmofthefuture.com/propartner/introducing-intuit-propartner-accountants-program/ July 21 through October 8: HANDS-ON QUICKBOOKS TRAINING COURSE, http://royl.ws/HOT2026?affiliate=5393907 CAS Academy https://goakadian.com/cas-academy We want to hear from you! Send your questions and comments to us at unofficialquickbookspodcast@gmail.com . Join our LinkedIn community at https://www.linkedin.com/groups/14630719/ Visit our YouTube Channel at https://www.youtube.co…

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## Transcript

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