# Karla Uribe, Intuit’s Director of Product Management, IAS

Page: https://stenobird.com/podcast/unofficial-quickbooks-accountants-podcast-6588629/karla-uribe-intuit-s-director-of-product-management-ias
Text version: https://stenobird.com/podcast/unofficial-quickbooks-accountants-podcast-6588629/karla-uribe-intuit-s-director-of-product-management-ias.md
Podcast: [Unofficial QuickBooks Accountants Podcast](https://stenobird.com/podcast/unofficial-quickbooks-accountants-podcast-6588629)
Published: 2026-07-30T14:00:00+00:00
Episode link: https://share.transistor.fm/s/6f029a2d
Audio file: https://op3.dev/e/media.transistor.fm/6f029a2d/9a8a535f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/unofficial-quickbooks-accountants-podcast-6588629/episodes/karla-uribe-intuit-s-director-of-product-management-ias
Duration seconds: 3692

## Resource

Alicia sits down with Karla Uribe, Intuit's Director of Product Management for the Accountant Segment, to unpack the vision behind Intuit Accountant Suite. They dig into the new Books Close and Client Insights features, how pricing and the ProPartner tiers will work, and what migrating from QBOA actually looks like in practice. Karla also addresses the AI skepticism accountants have voiced online and shares what she hopes the platform will mean for firms two years from now. Sponsors: Intuit Accountants - http://uqb.promo/intuit Pilot - http://uqb.promo/pilot Veltrix - http://uqb.promo/veltrix (00:00) - Welcome and Guest Intro (01:15) - Karla Role and Motivation (02:48) - Why Intuit Accountant Suite (05:38) - Feedback Shaping Features (09:52) - AI in QuickBooks Reality Check (13:01) - Fitting IAS Into Tech Stacks (16:48) - Multi Platform Vision (18:43) - Switching From QBOA to IAS (23:21) - New Features and Pricing Window (25:10) - Books Close Overview (26:13) - Books Close Workflow Details (28:53) - Templates and Firm Standards (31:42) - Co-Building With Accountants (34:31) - Client Insights Pricing (36:16) - Inside Client Insights Dashboard (38:38) - Benchmarks And Niche Trends (41:02) - Avoiding Dashboard Overload (43:38) - From Compliance To Advisory (45:22) - Real Anomaly Detection Story (47:23) - Reliability Nail The Foundations (49:56) - Staying Updated And Changelog Idea (51:35) - AI Features That Change Firms (54:14) - Lightning Round Favorites (57:00) - Myths About Intuit Listening (58:26) - Wrap Up And Whats Next LINKS Intuit Connect ON: Firm of the Future https://www.firmofthefuture.com/ Sign up for In The Know: https://www.firmofthefuture.com/quickbooks-proadvisor/in-the-know/ Intuit Connect Conference, Oct 26-28: https://www.intuit.com/intuitconnect/ Dan &…

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