# Orchestrating Organic Opportunities (Episode 73)

Page: https://stenobird.com/podcast/unlocked-podcast-7056483/orchestrating-organic-opportunities-episode-73
Text version: https://stenobird.com/podcast/unlocked-podcast-7056483/orchestrating-organic-opportunities-episode-73.md
Podcast: [Unlocked Podcast](https://stenobird.com/podcast/unlocked-podcast-7056483)
Published: 2026-04-09T10:30:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/podcastunlocked/episodes/Orchestrating-Organic-Opportunities-Episode-73-e3hkimg
Audio file: https://anchor.fm/s/fc2278e0/podcast/play/118163600/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-8%2Fa664c172-52c4-85d7-6f34-023a9b670e8c.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/unlocked-podcast-7056483/episodes/orchestrating-organic-opportunities-episode-73
Duration seconds: 4034

## Resource

In Episode 73 , Tony ( Assured Security ), Lars ( Calgary Lock & Safe ), and Chad ( Loc-Doc Security ) tackle the challenge of growing organically by capturing large-scale projects. The trio explores tactical ways to move beyond basic break-fix service calls and into the world of $50,000+ contracts. Chad reveals the "Association Strategy," explaining why trade associations are the key to finding ideal customers where they actually hang out. Lars shares his "Skywalker" approach to dominating a downtown commercial core by building deep relationships with property managers. The episode culminates in a heated debate over the future of sales: Is it better to have a team of specialists laser-focused on one product line, or generalists who can sell the entire "one-stop-shop" model?.

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## Transcript

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