# Business Strategy Shifts: Leveraging Technology and Finding Focus (56)

Page: https://stenobird.com/podcast/unlocked-podcast-7056483/business-strategy-shifts-leveraging-technology-and-finding-focus-56
Text version: https://stenobird.com/podcast/unlocked-podcast-7056483/business-strategy-shifts-leveraging-technology-and-finding-focus-56.md
Podcast: [Unlocked Podcast](https://stenobird.com/podcast/unlocked-podcast-7056483)
Published: 2025-11-20T11:42:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/podcastunlocked/episodes/Business-Strategy-Shifts-Leveraging-Technology-and-Finding-Focus-56-e3au3a0
Audio file: https://anchor.fm/s/fc2278e0/podcast/play/111135488/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-13%2F0dc278d3-321d-fda2-c295-5988855e2a22.m4a
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JSON: https://stenobird.com/v1/public/podcasts/unlocked-podcast-7056483/episodes/business-strategy-shifts-leveraging-technology-and-finding-focus-56
Duration seconds: 2957

## Resource

After spending a day immersed in the Cloud Security Summit in Austin, Texas, Lars from Calgary Lock & Safe , Tony from Assured Security , and Chad from Loc-Doc Security share their biggest takeaways and action items. The conversation focuses on leveraging technology, shifting business models, and identifying new opportunities within the security space. Tony highlights the power of a unified platform to simplify the purchasing process and make security a proactive operational tool rather than just a reactive cost. Lars dives into the potential of AI agents (Eva) and business analytics to drive sales, using cameras to track customer behavior (like line waiting times or traffic flow) and employee activity (like attendance). The hosts discuss the need to stop selling "security" and start selling solutions to business and operational challenges like retail theft or customer service. Chad reinforces the crucial strategy of cutting the noise and getting laser-focused on serving an ideal customer instead of saying "yes" to every opportunity, a consistent challenge for growing small businesses.

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## Transcript

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