# When You're This Big, They Call You Mister

Page: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/when-you-re-this-big-they-call-you-mister
Text version: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/when-you-re-this-big-they-call-you-mister.md
Podcast: [Under the Influence with Terry O'Reilly](https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603)
Published: 2026-07-18T15:56:00+00:00
Episode link: https://apostrophepodcasts.ca/undertheinfluence
Audio file: https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/6a4fd64c2b60482dd26925d1/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/when-you-re-this-big-they-call-you-mister
Duration seconds: 1655

## Resource

From the Under The Influence Archives. One of our favourites. There are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.  Like  Colonel  Sanders,  Dr . Scholl’s,  Mr . Clean and  Mrs . Butterworth’s. They’re usually leaders in their category. Is it because those products are the best? Or – is it because those brand names give the products a sense of respect and authority. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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