# Sweaty Billboards: Marketing The Movies

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Text version: https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603/sweaty-billboards-marketing-the-movies.md
Podcast: [Under the Influence with Terry O'Reilly](https://stenobird.com/podcast/under-the-influence-with-terry-o-reilly-994603)
Published: 2026-03-14T15:56:00+00:00
Episode link: https://apostrophepodcasts.ca/undertheinfluence
Audio file: https://sphinx.acast.com/p/open/s/61d4ae405ad158001379010e/e/69a6fff00c5f248849c2a648/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/under-the-influence-with-terry-o-reilly-994603/episodes/sweaty-billboards-marketing-the-movies
Duration seconds: 1655

## Resource

With the Oscars around the corner, we take a look at creative movie marketing. We’ll talk about miniature billboards that promoted Ant-Man. A billboard that actually sweated to promote an action film. And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success. We know you want to listen to all the ads in this show. On the off-chance you  don’t ,  subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.

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## Transcript

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