# Why you need to know your e.l.f.ing numbers

Page: https://stenobird.com/podcast/uncensored-renegades-7655757/why-you-need-to-know-your-e-l-f-ing-numbers
Text version: https://stenobird.com/podcast/uncensored-renegades-7655757/why-you-need-to-know-your-e-l-f-ing-numbers.md
Podcast: [Uncensored Renegades](https://stenobird.com/podcast/uncensored-renegades-7655757)
Published: 2026-01-30T06:00:00+00:00
Episode link: https://share.transistor.fm/s/d4f7fda7
Audio file: https://media.transistor.fm/d4f7fda7/ccd49b14.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-renegades-7655757/episodes/why-you-need-to-know-your-e-l-f-ing-numbers
Duration seconds: 1181

## Resource

Know your e.l.f.ing numbers - it's your responsibility as a leader. Jon and Kory share stories of when this has helped them in roles, and share advice on how CMOs can be successful in getting more budget, taking bigger risks and, ultimately, grow the brand (for 25 consecutive quarters in Kory’s case). Timestamps 00:00 - Intro 00:34 - You just do the cutting, sticking and colouring in 01:42 - Why knowing your numbers is so important for CMOs 05:25 - Making the case for long term marketing investment 08:10 - Why CMOs need to earn the right to take risks 12:05 - Managing internal politics in the c-suite 15:16 - Kory’s formula to create successful work

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## Transcript

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