# The power of speed - how to move at the speed of culture

Page: https://stenobird.com/podcast/uncensored-renegades-7655757/the-power-of-speed-how-to-move-at-the-speed-of-culture
Text version: https://stenobird.com/podcast/uncensored-renegades-7655757/the-power-of-speed-how-to-move-at-the-speed-of-culture.md
Podcast: [Uncensored Renegades](https://stenobird.com/podcast/uncensored-renegades-7655757)
Published: 2026-05-22T05:00:00+00:00
Episode link: https://share.transistor.fm/s/d2e6d088
Audio file: https://media.transistor.fm/d2e6d088/f96bb596.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-renegades-7655757/episodes/the-power-of-speed-how-to-move-at-the-speed-of-culture
Duration seconds: 1231

## Resource

Today Jon and Kory break down why speed has become one of the biggest competitive advantages in modern marketing. Using e.l.f.’s Super Bowl campaign, created and launched in just 11 days, they explore what allows some organisations to move incredibly quickly while others get trapped in endless approvals and bureaucracy. From legal teams and leadership trust to decision-making and culture, this episode is a practical look at how to build teams that execute with speed. Timestamps 00:00 - Start 01:12 - What Usain Bolt can teach us about speed 04:43 - Why e.l.f. made a Super Bowl ad in 11 days 09:33 - How you can work at e.l.f. speed 12:27 - How legal can help you work at speed 15:30 - What needs to be true in order for speed to happen 17:47 - Why speed is such a big competitive advantage

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## Transcript

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