# How to win a Cannes Lion

Page: https://stenobird.com/podcast/uncensored-renegades-7655757/how-to-win-a-cannes-lion
Text version: https://stenobird.com/podcast/uncensored-renegades-7655757/how-to-win-a-cannes-lion.md
Podcast: [Uncensored Renegades](https://stenobird.com/podcast/uncensored-renegades-7655757)
Published: 2026-02-13T06:00:00+00:00
Episode link: https://share.transistor.fm/s/5b8a0aa2
Audio file: https://media.transistor.fm/5b8a0aa2/7526bf14.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-renegades-7655757/episodes/how-to-win-a-cannes-lion
Duration seconds: 1196

## Resource

With Cannes Lions deadlines looming, Jon and Kory dive into what it really takes to pitch, and win, at Cannes. We recorded this episode on the final day of Cannes 2025, with Kory in the thick of e.l.f’s "So Many D*cks" campaign submission for both a Glass and Titanium Lion. With the experience fresh in her mind, she breaks down the realities of the process. Jon brings a different perspective, reflecting on his own Bronze and Silver Lion wins from years past, and the hard-earned lessons that came with them. Timestamps 00:00 - Intro 00:49 - The pitching process for a Cannes Lion 03:14 - The pitch process for a Glass Lion 06:51 - The power of the Pratfall Effect 08:39 - Pitching for a Titanium Lion 10:41 - Jon’s tips from winning his Silver and Bronze Lions 12:17 - Audience before content 14:14 - How to make your campaign interesting (and not dull) 16:25 - How e.l.f. makes their campaigns interesting 18:58 - How to hack your campaign; babies or animals

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## Transcript

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