# What is Marketing? Part 2: Marketing is Poetry with Kory Marchisotto [Uncensored Renegades]

Page: https://stenobird.com/podcast/uncensored-cmo-257995/what-is-marketing-part-2-marketing-is-poetry-with-kory-marchisotto-uncensored-renegades
Text version: https://stenobird.com/podcast/uncensored-cmo-257995/what-is-marketing-part-2-marketing-is-poetry-with-kory-marchisotto-uncensored-renegades.md
Podcast: [Uncensored CMO](https://stenobird.com/podcast/uncensored-cmo-257995)
Published: 2026-02-23T01:00:00+00:00
Episode link: https://ucmo.transistor.fm/244
Audio file: https://media.transistor.fm/b1ab973b/439af323.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-cmo-257995/episodes/what-is-marketing-part-2-marketing-is-poetry-with-kory-marchisotto-uncensored-renegades
Duration seconds: 1924

## Resource

How do you distil something as complex as marketing into something simple? In this special episode of Uncensored Renegades , Kory delivers a powerful seven-minute poem (originally written as a pattern-disrupting acceptance speech) that captures the emotional weight, pressure, and responsibility of modern marketing leadership. Born from a flash of inspiration at an AC/DC concert, the poem explores the trials of being a CMO, the burden of accountability, and the mental fortitude required to lead. After the performance, Jon reacts candidly, unpacking the themes of ownership, bravery, and the uncomfortable truth that in leadership, pretty much everything is down to you. Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 00:28 - Why marketing is poetry to Kory 02:25 - Where did Kory’s love for poetry start? 03:58 - How poetry makes complex things simple 04:56 - Why Kory wrote a poem and not an acceptance speech 12:29 - Kory Marchisotto’s marketing poem 19:43 - Jon reacts to Kory’s poem 21:04 - The power of mental fortitude 24:34 - Pretty much everything is down to you, and you alone 26:45 - You don’t have to have all the answers 28:05 - Seek out what you don’t know

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## Transcript

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