# LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Page: https://stenobird.com/podcast/uncensored-cmo-257995/linkedin-cmo-on-how-to-grow-your-profile-what-skills-are-most-in-demand-and-b2b-marketing-strategies-jessica-jensen
Text version: https://stenobird.com/podcast/uncensored-cmo-257995/linkedin-cmo-on-how-to-grow-your-profile-what-skills-are-most-in-demand-and-b2b-marketing-strategies-jessica-jensen.md
Podcast: [Uncensored CMO](https://stenobird.com/podcast/uncensored-cmo-257995)
Published: 2026-03-04T01:00:00+00:00
Episode link: https://ucmo.transistor.fm/247
Audio file: https://media.transistor.fm/de7bdb20/281c08ae.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-cmo-257995/episodes/linkedin-cmo-on-how-to-grow-your-profile-what-skills-are-most-in-demand-and-b2b-marketing-strategies-jessica-jensen
Duration seconds: 2807

## Resource

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing. We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn (which could include posting with flamingo glasses). We also unpack the LinkedIn algorithm, handling negative comments, new features creators and brands should be using, and why B2B marketing absolutely doesn’t have to be boring. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Intro 01:04 - Jessica Jensen’s backstory 02:02 - The benefits of being a marketer from a non-marketing background 02:42 - The difference between B2B and B2C according to LinkedIn 03:38 - How to build high-performing teams 06:32 - The data on the job market according to LinkedIn 10:02 - What skills are employers looking for? 12:04 - How do you build a personal brand on LinkedIn (when working for another company) 18:25 - 3 tips for building your personal brand on LinkedIn 20:04 - What is going on with the LinkedIn algorithm? 21:35 - How to make the most of an ever changing algorithm 23:16 - Does LinkedIn suppress posts based on gender? 26:14 - How to deal with negative comments on LinkedIn 28:00 - What new LinkedIn features should people be using? 30:48 - What features can brands use to make the most of LinkedIn 32:19 -…

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## Transcript

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