# How innovation succeeds with Kory Marchisotto [Uncensored Renegades]

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Text version: https://stenobird.com/podcast/uncensored-cmo-257995/how-innovation-succeeds-with-kory-marchisotto-uncensored-renegades.md
Podcast: [Uncensored CMO](https://stenobird.com/podcast/uncensored-cmo-257995)
Published: 2026-03-02T01:00:00+00:00
Episode link: https://ucmo.transistor.fm/246
Audio file: https://media.transistor.fm/1001c23b/eb66257f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-cmo-257995/episodes/how-innovation-succeeds-with-kory-marchisotto-uncensored-renegades
Duration seconds: 1587

## Resource

How are great products created through innovation? Jon and Kory tackle this topic bringing entertaining examples from their careers, including the runaway success of e.l.f.'s Power Grip primer. So what's the key to innovation? Culture, constraints, and most importantly, being close to your customer. Get Uncensored Renegades every week: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timestamps 00:00 - Start 01:04 - Why innovation is Jon’s favourite marketing topic 01:35 - Creating the cultural conditions necessary for innovation 04:25 - The measuring stick for innovation 06:23 - Why innovation fails 08:19 - The innovation of e.l.f.’s Power Grip Primer 15:09 - How constraint breeds innovation 20:07 - Innovation when you’re close to your customer

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## Transcript

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