# How Gymshark took on the sportswear giants - Carly Natalizia

Page: https://stenobird.com/podcast/uncensored-cmo-257995/how-gymshark-took-on-the-sportswear-giants-carly-natalizia
Text version: https://stenobird.com/podcast/uncensored-cmo-257995/how-gymshark-took-on-the-sportswear-giants-carly-natalizia.md
Podcast: [Uncensored CMO](https://stenobird.com/podcast/uncensored-cmo-257995)
Published: 2026-03-18T01:00:00+00:00
Episode link: https://ucmo.transistor.fm/251
Audio file: https://media.transistor.fm/484a02b1/0b3f13a8.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-cmo-257995/episodes/how-gymshark-took-on-the-sportswear-giants-carly-natalizia
Duration seconds: 2288

## Resource

Carly Natalizia, Chief Commercial Officer at Gymshark, joins us to share how one of the UK’s most exciting brands continues to grow while staying close to its community. From starting her career in finance to leading commercial strategy at Gymshark, Carly offers a unique perspective on leadership, growth, and customer obsession. We discuss Gymshark’s rise as a challenger brand taking on global sportswear giants, what it’s like working alongside founder Ben Francis, and how the business balances brand and commercial priorities. Carly also shares lessons on sustainable growth, executing big ideas, and how Gymshark keeps its finger on the pulse of its customers. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 Subscribe to our newsletter, The One Thing: https://newsletter.uncensoredcmo.com/ Listen to our new podcast, Uncensored Renegades: Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960 Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c Timstamps 00:00 - Start 01:08 - How Carly went from finance to marketing 02:19 - Career advice to Carly’s younger self 04:09 - Why Carly moved from finance to retail and the differences between them 07:28 - The Gymshark story: taking on the sportswear giants 09:02 - What its like working for the UK’s youngest billionaire, Ben Francis 15:07 - Carly’s promotion from Chief Digital Officer to Chief Commercial Officer 16:01 - How Gymshark stay close to the customer 17:21 - How to be an effective leader in the c-suite at Gymshark 18:44 - How the Chief Commercial Officer and Chief Brand Officer work together 25:04 - How do you maintain sustainable growth 26:46 - Gymshark NYC store launch 29:25 - The success…

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## Transcript

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