# From idea to £25m exit - Jimmy's Iced Coffee Founder, Jim Cregan

Page: https://stenobird.com/podcast/uncensored-cmo-257995/from-idea-to-25m-exit-jimmy-s-iced-coffee-founder-jim-cregan
Text version: https://stenobird.com/podcast/uncensored-cmo-257995/from-idea-to-25m-exit-jimmy-s-iced-coffee-founder-jim-cregan.md
Podcast: [Uncensored CMO](https://stenobird.com/podcast/uncensored-cmo-257995)
Published: 2026-02-25T01:00:00+00:00
Episode link: https://ucmo.transistor.fm/245
Audio file: https://media.transistor.fm/8eaaa850/0a168385.mp3
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JSON: https://stenobird.com/v1/public/podcasts/uncensored-cmo-257995/episodes/from-idea-to-25m-exit-jimmy-s-iced-coffee-founder-jim-cregan
Duration seconds: 2924

## Resource

Jim Cregan built Jimmy’s Iced Coffee from scratch, spotting an untapped market, designing a product that stood out, and making its way onto the shelves of Selfridges in just 4 months. In this episode, Jim shares the founding story, the thinking behind Jimmy’s distinctive “BottleCan” packaging, and how personal touches and relentless energy helped build a brand people loved. We also dive into retail strategy, going direct-to-consumer, treating suppliers as humans, and how the £25m exit to Britvic finally came together. Sign up to our live event, The Calling, on April 21st here: https://event.uncensoredcmo.com/events/uncensoredcmo/2044861 00:00 - Start 00:59 - The founding story of Jimmy’s Iced Coffee 06:04 - The iced coffee market at the time 09:44 - How Jimmy designed and packaged the product 12:21 - Why Jimmy’s is in “Cottles” or “BottleCans” 19:56 - How Jimmy’s got into Selfridges 4 months after launching 20:50 - Hustling their way into Whole Foods and other stores 26:58 - How Jimmy’s got a listing in Tesco 28:05 - Treating suppliers like humans 31:15 - Choosing to go Direct to Consumer in addition to retail 32:53 - Adding the personal details that matter 34:20 - How Jim marketed Jimmy’s Iced Coffee 39:39 - Jim’s advice to aspiring founders 41:57 - How the £25m exit to Britvic happened

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## Transcript

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