# 289 – The End of Attention: Why ‘Business as Usual’ Will Fail in 2026

Page: https://stenobird.com/podcast/ultimate-partner-326035/289-the-end-of-attention-why-business-as-usual-will-fail-in-2026
Text version: https://stenobird.com/podcast/ultimate-partner-326035/289-the-end-of-attention-why-business-as-usual-will-fail-in-2026.md
Podcast: [Ultimate Partner®](https://stenobird.com/podcast/ultimate-partner-326035)
Published: 2026-03-02T21:07:35+00:00
Episode link: https://theultimatepartner.com/289-the-end-of-attention-why-business-as-usual-will-fail-in-2026/
Audio file: https://media.blubrry.com/unofficalguidetopartnering/content.blubrry.com/unofficalguidetopartnering/Asleigh_Vogstad_Audio_Podcast.mp3
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Duration seconds: 2530

## Resource

Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you’re ready to lead through change, elevate your business, and achieve…

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