# 280 – A Half Trillion Dollar Opportunity: How ServiceNow Unlocks Marketplace

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Text version: https://stenobird.com/podcast/ultimate-partner-326035/280-a-half-trillion-dollar-opportunity-how-servicenow-unlocks-marketplace.md
Podcast: [Ultimate Partner®](https://stenobird.com/podcast/ultimate-partner-326035)
Published: 2025-12-14T22:27:42+00:00
Episode link: https://theultimatepartner.com/280-a-half-trillion-dollar-opportunity-how-service-now-unlocks-marketplace/
Audio file: https://media.blubrry.com/unofficalguidetopartnering/media.blubrry.com/unofficalguidetopartnering/content.blubrry.com/unofficalguidetopartnering/FILLER_WORDS_REMOVED_Jen_Odess_Audio_Podcast_1_.mp3
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Duration seconds: 2505

## Resource

Welcome back to the Ultimate Partner® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/   Check Out UPX: https://theultimatepartner.com/experience/ Jen Odess, Group Vice President of Partner Excellence at ServiceNow, joins Vince Menzione to discuss the company’s incredible transformation from an IT ticketing solution to a leading AI-native platform for business transformation. Jen dives deep into how ServiceNow has strategically invested in and infused AI into its unified platform over the last decade, enabling over a billion workflows daily. She also outlines the critical role of the partner ecosystem, which executes 87% of all implementations, and reveals the company’s strategic initiatives, including its commitment to the hyperscaler marketplaces, the goal to hit half a billion dollars in annual contract value for its Now Assist AI product, and the push for partners to adopt an ‘AI-native’ methodology to capitalize on the fact that customers still want over 70% of AI buying to be done through partners. Key Takeaways ServiceNow is an ‘AI-native’ company, having invested in and built AI directly into its unified platform for over a decade. The company’s core value today is in its unified AI platform, single data model, and leadership in workflows that connect the entire enterprise. ServiceNow will hit $500 million in annual contract value for its Now Assist AI products by the end of 2025, making it the fastest-growing product in company history. An astonishing 87% of all ServiceNow implementations are done by its global partner ecosystem, highlighting their crucial role. The company is leveraging the half-trillion-dollar opportunity of durable cloud bu…

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