# 276 – Microsoft Co-Sell & AI: Erwin Visser on the $600B Growth Model

Page: https://stenobird.com/podcast/ultimate-partner-326035/276-microsoft-co-sell-ai-erwin-visser-on-the-600b-growth-model
Text version: https://stenobird.com/podcast/ultimate-partner-326035/276-microsoft-co-sell-ai-erwin-visser-on-the-600b-growth-model.md
Podcast: [Ultimate Partner®](https://stenobird.com/podcast/ultimate-partner-326035)
Published: 2025-11-16T23:04:44+00:00
Episode link: https://theultimatepartner.com/276-microsoft-co-sell-ai-erwin-visser-on-the-600b-growth-model/
Audio file: https://media.blubrry.com/unofficalguidetopartnering/content.blubrry.com/unofficalguidetopartnering/Erwin_Visser_AUDIO_PODCAST.mp3
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Duration seconds: 2322

## Resource

AI is changing everything: Are you ready?  Subscribe to our Newsletter:  https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Is your business ready for 2026? Welcome back to the Ultimate Partner® Podcast. What a thrilling week hosting partner leaders at Ultimate Partner LIVE in Reston, VA at the Carahsoft Training Center. Even if you couldn’t be with us in person at the groundbreaking event, you can listen to the most profound sessions. In this exclusive interview, Erwin Visser, a key leader at Microsoft, discusses the company’s major organizational restructuring into Enterprise and SMEC (Small, Medium, and Corporate) divisions, and their massive, channel-led $600 billion bet on partner-led growth, with a core focus on AI and security. Visser outlines the “Frontier Firm” mindset—a commitment to being AI-first across customer experience, employee productivity (with Copilot saving users an estimated 34% of their time on boring tasks), business processes, and product innovation. He details Microsoft’s enormous investment in partner enablement, a new dedicated partner sales organization, and the urgent challenges of data compliance and software sprawl in the new age of AI agents. He concludes by sharing the three non-negotiable traits of a great partner, providing crucial guidance for anyone looking to navigate the tectonic shifts of the current business world. Through our events and community, you have access to exclusive content, workshops, and strategies that help you achieve more and stay ahead of what’s next. If you haven’t already, please consider joining our Ultimate Partner Community, where the most compelling leaders in the technology partnership. Thanks for being o…

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