# Why Is B2B Lead Generation So Expensive? What Top Marketers Do Differently

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Text version: https://stenobird.com/podcast/ubc-news-world-468831/why-is-b2b-lead-generation-so-expensive-what-top-marketers-do-differently.md
Podcast: [UBC News World](https://stenobird.com/podcast/ubc-news-world-468831)
Published: 2026-05-12T12:49:00+00:00
Episode link: http://ubcnews.world/
Audio file: https://episodes.captivate.fm/episode/7e186b2e-a670-4502-b785-90488fe12dfa.mp3
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Duration seconds: 220

## Resource

Content marketing can significantly reduce what B2B companies spend on lead generation. Understanding how it works, and how to structure it, makes a real difference to long-term marketing performance. Go to https://path2excel.com/ (https://path2excel.com/) for more information. Path2Excel City: Princeton Address: 3535 US-1 Website: https://path2excel.com/

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## Transcript

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