# Google Ads for Local Businesses: What Works and What Drains the Budget

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Text version: https://stenobird.com/podcast/ubc-news-world-468831/google-ads-for-local-businesses-what-works-and-what-drains-the-budget.md
Podcast: [UBC News World](https://stenobird.com/podcast/ubc-news-world-468831)
Published: 2026-07-22T10:23:00+00:00
Episode link: http://ubcnews.world/
Audio file: https://episodes.captivate.fm/episode/d0dcd3f0-981b-4260-93c0-2b11918a1b06.mp3
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JSON: https://stenobird.com/v1/public/podcasts/ubc-news-world-468831/episodes/google-ads-for-local-businesses-what-works-and-what-drains-the-budget
Duration seconds: 231

## Resource

Effective Google Ads campaigns require a clear goal, the right campaign type, targeted keywords, and conversion tracking, not just a budget. Here is what local businesses need to get it right. To learn more, visit https://leapengine.co/ (https://leapengine.co/) LeapEngine City: South Orange Address: 215 Waverly Pl Website: https://leapengine.co/

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