# Beyond Borders: The Universal Language of Trust with Chris Norris, CFI

Page: https://stenobird.com/podcast/truth-be-told-6819668/beyond-borders-the-universal-language-of-trust-with-chris-norris-cfi
Text version: https://stenobird.com/podcast/truth-be-told-6819668/beyond-borders-the-universal-language-of-trust-with-chris-norris-cfi.md
Podcast: [Truth Be Told](https://stenobird.com/podcast/truth-be-told-6819668)
Published: 2026-06-11T12:00:00+00:00
Episode link: https://truthbetoldwz.podbean.com/e/beyond-borders-the-universal-language-of-trust-with-chris-norris-cfi/
Audio file: https://mcdn.podbean.com/mf/web/jc29gvc66ugcgnv6/riverside_s3_recording_w_chris_n_s3_recording_w_chriboqck.mp3
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JSON: https://stenobird.com/v1/public/podcasts/truth-be-told-6819668/episodes/beyond-borders-the-universal-language-of-trust-with-chris-norris-cfi
Duration seconds: 4037

## Resource

What happens when you spend more than two decades helping organizations communicate, investigate, and build trust across the globe? In this episode of Truth Be Told, Dave Thompson, CFI sits down with WZ Vice President of International, Chris Norris, CFI to explore what he's learned from working in more than 45 countries and traveling to over 80. From living in the UK to teaching investigators in Afghanistan, Korea, Brazil, and beyond, Chris shares the cultural lessons, communication mistakes, and relationship-building strategies that have shaped his career. The conversation dives into the surprising differences—and remarkable similarities—between people around the world. Chris discusses how curiosity, humility, and adaptability can help anyone build stronger relationships, whether they're leading an international team, conducting an interview, or simply connecting with people from different backgrounds. Along the way, he shares memorable stories about cultural misunderstandings, translating investigative training across languages, and why some of the most important communication lessons have nothing to do with words at all. Learn more about WZ's International presence! Truths: People are more alike than different. Whether you're in London, Seoul, Kabul, or Chicago, the fundamental challenges of communication, trust, and information gathering remain remarkably consistent. Cultural differences matter, but human nature is universal. Curiosity is a communication superpower. The most effective communicators don't assume—they ask. Chris shares how approaching new cultures with humility, patience, and a willingness to learn opens doors that expertise alone cannot. Adaptation builds credibility. From language choices and email etiquette to dress and behavior, small adjustments…

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## Transcript

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