# How We Build 100 Stores Across India from 0 | GKB

Page: https://stenobird.com/podcast/trending-diary-3059073/how-we-build-100-stores-across-india-from-0-gkb
Text version: https://stenobird.com/podcast/trending-diary-3059073/how-we-build-100-stores-across-india-from-0-gkb.md
Podcast: [Trending Diary](https://stenobird.com/podcast/trending-diary-3059073)
Published: 2026-04-21T20:14:20+00:00
Episode link: https://listen.hubhopper.com/episode/how-we-build-100-stores-across-india-from-0-gkb/33001227
Audio file: https://play.hubhopper.com/3bca7c5dfe013a0ef98b114446e433b5.mp3?s=rss-feed&v=4332cbcf3c92
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JSON: https://stenobird.com/v1/public/podcasts/trending-diary-3059073/episodes/how-we-build-100-stores-across-india-from-0-gkb
Duration seconds: 2173

## Resource

Everyone talks about startups… but no one talks about how hard it is to carry a legacy forward.” What’s harder and building a startup from scratch or scaling a legacy business? In this power-packed episode, we sit down with Priyanka Gupta (Director at GKB Opticals), who is leading a 100-store eyewear empire across India From leadership struggles at 22, to building brand relevance in a new generation, to understanding consumer psychology, luxury vs affordability, and the future of retail in India — this episode is full of raw, real insights. What you’ll learn in this podcast: Startup vs Legacy Business – what’s actually harder? How to scale from 1 to 100 stores The secret behind affordable luxury in India Why offline retail is NOT dying Leadership lessons as a young woman in business The power of branding, perception & customer experience Future trends: Gen Z, fashion, and self-expression Whether you're an entrepreneur, creator, business owner, or just curious about how brands grow — this episode will change your perspective. 00:00 – Podcast Highlights 01:00 – Introduction 02:30 – Startup vs Legacy Business Reality 06:10 – Challenges of Running a Family Business 10:45 – Leadership Lessons at 22 15:20 – Building 100 Stores Across India 19:30 – Branding vs Product: What Matters More? 23:40 – Consumer Psychology & Buying Behavior 27:10 – Luxury vs Affordability in India 29:50 – Is Offline Retail Dying? 32:00 – Future Trends: Gen Z & Eyewear Fashion 34:30 – Rapid Fire Round 36:30 – Final Advice for Entrepreneurs Promo Code – 444Delhi 10% Off on all products only for Delhi region. Only at the store and not online. Offer Period - Offer valid till 31st May 2026

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