# INTERVIEW | Make Money by Understanding Value, Scaling Smart, and Winning with Modern Marketing with Erik Huberman

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Text version: https://stenobird.com/podcast/travis-makes-money-6588893/interview-make-money-by-understanding-value-scaling-smart-and-winning-with-modern-marketing-with-erik-huberman.md
Podcast: [Travis Makes Money](https://stenobird.com/podcast/travis-makes-money-6588893)
Published: 2026-06-05T08:15:00+00:00
Episode link: https://prefix.up.audio/s/pdrl.fm/d318d2/mgln.ai/e/211/traffic.megaphone.fm/TNM1227182702.mp3
Audio file: https://prefix.up.audio/s/pdrl.fm/d318d2/mgln.ai/e/211/traffic.megaphone.fm/TNM1227182702.mp3
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Duration seconds: 1631

## Resource

Erik Huberman is a serial entrepreneur, marketing expert, and the founder and CEO of Hawk Media, one of the fastest-growing marketing consultancies in the United States. Since launching Hawk Media in 2014, Erik has helped scale more than 5,000 brands, including household names like Red Bull, Verizon, Casamigos, Funko, and Crocs. In this episode, Erik shares lessons from building and selling companies, scaling a service business without outside funding, acquiring agencies, and adapting to the rapidly changing marketing landscape in the age of AI. On this episode we talk about: How Erik landed a $25,000 consulting project that changed his perspective on value The early days of Hawk Media and the strategy behind building a scalable marketing agency Why most agencies fail and what separates great marketing partners from the rest Using acquisitions to grow a service business and lessons learned from agency M&A The rise of AI optimization (AEO) and what businesses should be doing right now to stay ahead Top 3 Takeaways The value of your work is determined by the outcome it creates, not the amount of time it takes to complete. Sustainable growth comes from mastering proven channels, building systems, and avoiding shortcuts that create unnecessary risk. AI optimization is creating one of the biggest marketing opportunities available today, and businesses that adapt early will have a significant advantage. Notable Quotes "There's a difference between how I value it and how they value it." "If I give you the outcome you need, my fees don't matter." "You have to be exceptional at something." Connect with Erik Huberman: LinkedIn: https://www.linkedin.com/in/erikhuberman Instagram: https://www.instagram.com/erikhuberman X: https://x.com/erikhuberman Website: https://hawkmedia.c…

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