# Is your approach to NIL in 2026 all WRONG ?

Page: https://stenobird.com/podcast/travel-dads-podcast-7681385/is-your-approach-to-nil-in-2026-all-wrong
Text version: https://stenobird.com/podcast/travel-dads-podcast-7681385/is-your-approach-to-nil-in-2026-all-wrong.md
Podcast: [Travel Dads Podcast](https://stenobird.com/podcast/travel-dads-podcast-7681385)
Published: 2026-05-27T02:38:43+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/abac0147f32c9ed8c96ca3e22cd75482297463dcc7b4d00472f7acb2214b97d4/eyJlcGlzb2RlSWQiOiI4MzY3MDNmNy04MDRmLTQwYTUtYjJjYi00NDMwNjAwYWY3ZjMiLCJwb2RjYXN0SWQiOiI2MTA0ZGZiMi03MTlhLTQ5NDItODg4Mi1hMjhkZmY1NzIyODQiLCJhY2NvdW50SWQiOiI2OTc4YjhhZTZjNjc4NGY1MWE3Zjc0ZTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNjUyMThjZjMwOWExMzk0YjcxNTNiL3RyYXZlbC1kYWRzLWNvbXBvc2VyLTIwMjYtNS0yN19fNC04LTI0Lm1wMyJ9.mp3
Audio file: https://api.riverside.com/hosting-analytics/media/abac0147f32c9ed8c96ca3e22cd75482297463dcc7b4d00472f7acb2214b97d4/eyJlcGlzb2RlSWQiOiI4MzY3MDNmNy04MDRmLTQwYTUtYjJjYi00NDMwNjAwYWY3ZjMiLCJwb2RjYXN0SWQiOiI2MTA0ZGZiMi03MTlhLTQ5NDItODg4Mi1hMjhkZmY1NzIyODQiLCJhY2NvdW50SWQiOiI2OTc4YjhhZTZjNjc4NGY1MWE3Zjc0ZTciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExNjUyMThjZjMwOWExMzk0YjcxNTNiL3RyYXZlbC1kYWRzLWNvbXBvc2VyLTIwMjYtNS0yN19fNC04LTI0Lm1wMyJ9.mp3
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JSON: https://stenobird.com/v1/public/podcasts/travel-dads-podcast-7681385/episodes/is-your-approach-to-nil-in-2026-all-wrong
Duration seconds: 5422

## Resource

https://theplayersnil.com/ https://www.bardstownbourbon.com/ https://greenriverwhiskey.com/ The conversation begins with lighthearted banter and a discussion about setting up, followed by an introduction of Mark Koesterer. The focus then shifts to the NCAA and the Name, Image, and Likeness (NIL) era, exploring the impact and challenges. The conversation delves into the opportunities and challenges for athletes in leveraging NIL, and concludes with a discussion on building personal brand and influence. The conversation delves into the impact of personal branding and social media, the role of parents in managing their kids' brands, the connection between athletics and college success, and the importance of personal brand in athletics. It also explores the misconception of NIL and its meaning, the long-term goal of success, the impact of youth sports on development, and the pressure of youth sports. The conversation delves into the pressures and expectations placed on young athletes by parents, the impact of small-town limitations on opportunities, the influence of youth coaches, the misguided focus on youth sports, athlete recruiting and development, the parental perspective on youth sports, and the role of youth sports in preparing kids for life. The conversation delves into the power of sports in life, the influence of leadership in sports, the role of coaches in youth sports, and personal stories and family updates. Takeaways Opportunities and challenges in the NCAA NIL era Leveraging personal brand and influence as an athlete Personal branding extends beyond social media Parents play a crucial role in managing their kids' brands Parental pressure can influence a child's experience in youth sports. Small towns may limit opportunities for young athletes. Youth coaches…

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## Transcript

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