# Why Trustworthiness Is the Most Underrated Asset in Business with Eric Ries

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Text version: https://stenobird.com/podcast/transform-your-workplace-388839/why-trustworthiness-is-the-most-underrated-asset-in-business-with-eric-ries.md
Podcast: [Transform Your Workplace](https://stenobird.com/podcast/transform-your-workplace-388839)
Published: 2026-05-26T21:16:00+00:00
Episode link: https://xeniumhr.libsyn.com/why-trustworthiness-is-the-most-underrated-asset-in-business-with-eric-ries
Audio file: https://pdcn.co/e/traffic.libsyn.com/secure/xeniumhr/TYW-595_-_Why_Trustworthiness_Is_the_Most_Underrated_Asset_in_Business_with_Eric_Ries.mp3?dest-id=100930
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JSON: https://stenobird.com/v1/public/podcasts/transform-your-workplace-388839/episodes/why-trustworthiness-is-the-most-underrated-asset-in-business-with-eric-ries
Duration seconds: 2782

## Resource

What if the very success of your company is what eventually destroys it? Eric Ries, the mind behind the Lean Startup movement, is back with a warning every founder, leader, and employee needs to hear. In his new book Incorruptible: Why Good Companies Go Bad and How Great Companies Stay Great , Eric tackles the question he admits he failed to answer the first time around: once you build something worth protecting, how do you actually protect it? In this conversation with host Brandon Laws, Eric unpacks the invisible force he calls "financial gravity," the systemic pull that quietly bends companies away from their mission. You'll hear the jaw-dropping story of Saul Price (the man Sam Walton credited as the father of modern retail), the real reason Costco still sells a hot dog and soda for $1.50, and why protecting your company's values is always "too early," until suddenly it's too late. If you care about building a business that means something, this episode is essential listening. Key Timestamps [00:00:00] — Welcome & episode intro; overview of Eric Ries and Incorruptible [00:01:30] — Why Eric wrote this book: the personal pain of watching great companies get hollowed out — and what The Lean Startup missed [00:04:00] — Ordinary failure vs. unusual failure: why success itself is often the cause of collapse [00:05:30] — The legend of Saul Price: the father of modern retail, his "fiduciary duty to the customer" philosophy, and what happened when investors changed the locks on his office [00:11:00] — The ultimate A/B test: Fed Mart's destruction vs. the rise of Costco — and what it proves about ethos + governance [00:14:30] — Redefining corruption: it's not just illegal behavior — it's any act that destroys the moral logic of business [00:17:30] — Organizations as superorg…

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