# Inside the Deal: How One Business Sale Really Happens with Boston Broker, Johnathan Zsittnik Page: https://stenobird.com/podcast/transaction-talk-6404628/inside-the-deal-how-one-business-sale-really-happens-with-boston-broker-johnathan-zsittnik Text version: https://stenobird.com/podcast/transaction-talk-6404628/inside-the-deal-how-one-business-sale-really-happens-with-boston-broker-johnathan-zsittnik.md Podcast: [Transaction Talk](https://stenobird.com/podcast/transaction-talk-6404628) Published: 2025-11-14T20:43:20+00:00 Episode link: https://084f5e95-bdb1-40e0-a9b9-289ac31c4e3a.libsyn.com/inside-the-deal-how-one-business-sale-really-happens-with-boston-broker-johnathan-zsittnik Audio file: https://traffic.libsyn.com/secure/084f5e95-bdb1-40e0-a9b9-289ac31c4e3a/Inside_the_Deal_-_How_One_Business_Sale_Really_Happens_with_Boston_Broker_Johnathan_Zsittnik.mp3?dest-id=3984114 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/transaction-talk-6404628/episodes/inside-the-deal-how-one-business-sale-really-happens-with-boston-broker-johnathan-zsittnik Duration seconds: 1315 ## Resource Recognized for its energy and diversity, Boston ' s M&A market stands out as one of the most active in the world. Joining Eric and Jennifer on the show today is senior broker Jonathan Zsittnik from Transworld Boston. With over 15 years of experience completing successful transactions, from small business sales to large mergers and acquisitions, Jonathan brings a wealth of insight to the table. Today, he ' ll walk us through a real-life business sale: a 30-year-old asbestos company in the Boston area. From preparing the retiring owners to closing the deal, he breaks down the entire process and shares how he helped them achieve their goals. Be sure to start listening now to learn more from Johnathan Zsittnik today on Transaction Talk! Key Points From This Episode: An introduction to what listeners can expect from today's episode. Who is Johnathan Zsittnik? How Johnathan approaches initial conversations and goal setting with clients. A real-life example of conversations with the sellers of the asbestos business. Diving into the details about how he valued the business. What he means by the quality of earnings and the factors that can influence it. How the sellers navigated the process of sorting through the multiple buyer options. Next steps and what they discovered in the due diligence. Contracts in place and what that means: asset versus stock sale. Johnathan's thoughts on what made the process smooth from beginning to end. Aftermath of the sale and what it currently looks like for the seller. Johnathan shares his tip of the day. Tip of the Day: Enter a deal in good faith, align early on what matters most to both sides, and save the finer details for when you draft the purchase agreement. Links Mentioned in Today's Episode: Johnathan Zsittnik Johnathan Zsittnik Phon… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/transaction-talk-6404628/episodes/inside-the-deal-how-one-business-sale-really-happens-with-boston-broker-johnathan-zsittnik/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/transaction-talk-6404628/inside-the-deal-how-one-business-sale-really-happens-with-boston-broker-johnathan-zsittnik.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.