# Rayana Schmitz on tapping outside experts to transform her firm

Page: https://stenobird.com/podcast/trade-tales-1577023/rayana-schmitz-on-tapping-outside-experts-to-transform-her-firm
Text version: https://stenobird.com/podcast/trade-tales-1577023/rayana-schmitz-on-tapping-outside-experts-to-transform-her-firm.md
Podcast: [Trade Tales](https://stenobird.com/podcast/trade-tales-1577023)
Published: 2026-06-03T09:00:00+00:00
Episode link: https://trade-tales.simplecast.com/episodes/rayana-schmitz-on-the-outside-experts-that-shaped-her-firm-CVvvK0Ae
Audio file: https://cdn.simplecast.com/media/audio/transcoded/3ed13173-d92f-44f6-b8ce-d831e9672af7/98d8dc0c-9fb6-4f2f-a691-dff6ca213967/episodes/audio/group/3cc43add-58b7-46fb-a844-5b35ed5e5e8c/group-item/461912fb-a686-4323-be5f-17f0f12aa630/128_default_tc.mp3?aid=rss_feed&feed=Wg1I8K_u
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JSON: https://stenobird.com/v1/public/podcasts/trade-tales-1577023/episodes/rayana-schmitz-on-tapping-outside-experts-to-transform-her-firm
Duration seconds: 2917

## Resource

Rayana Schmitz on the showhouse experience that pushed her creative boundaries, how a fractional CFO saved her firm’s finances and why she maintains strict hours of communication with clients.

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## Transcript

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