# We Put 250k+ Into a Startup. Here's What Nobody Tells You

Page: https://stenobird.com/podcast/trade-life-by-point-load-media-7601144/we-put-250k-into-a-startup-here-s-what-nobody-tells-you
Text version: https://stenobird.com/podcast/trade-life-by-point-load-media-7601144/we-put-250k-into-a-startup-here-s-what-nobody-tells-you.md
Podcast: [Trade Life by Point Load Media](https://stenobird.com/podcast/trade-life-by-point-load-media-7601144)
Published: 2026-06-19T15:04:17+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/fcd4f0887b8cb3bd569f2a64c7e0ffec4503a6f8b21d3194262ed1e8d26b0210/eyJlcGlzb2RlSWQiOiIyZDIzNzQ2Ny0yMTJlLTQwZDQtYjQwMS0yYmYwNTk0NDRjMWYiLCJwb2RjYXN0SWQiOiIzMGY3ODJhNi0xNTBiLTQ4MDQtYjY2YS1iMzg3ZGE2Yzc4YjkiLCJhY2NvdW50SWQiOiI2OTA3NTc0OGFjMDNiYWMwNTQzZmJmNDAiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzNTVhNzFkNjZiMzRjYTFhNGVjMTdkL2lhbi1tYWNmYXlkZW5zLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtMTlfXzE3LTQtMTcubXAzIn0=.mp3
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Duration seconds: 2263

## Resource

What does it actually take to build a startup from scratch? Mike and Ian are in the middle of it - and they're pulling back the curtain. In this episode, we get into the real story behind Projekt Network (a LinkedIn alternative built specifically for the skilled trades) and Point Load Media - two ventures born from frustration, late nights, and a whole lot of belief. We break down: Why your idea is the least important part of a startup The difference between a startup and a small business (and why it matters) How to raise a seed round when you have no profit — just projections Why the "side hustle" approach will kill your startup The truth about wearing every hat when funds are limited Why you should sell your vision, not your product How to know if you're actually ready to go all in Projekt Network is an app with $250K+ invested and a $50 billion market in its sights. Point Load Media is a $150K small business built to fuel content for the brands they're building. Two very different vehicles. One shared vision. Whether you're a tradesperson thinking about your next move, an entrepreneur in the early grind, or just someone curious about what building something from nothing really looks like - this one's for you. We're not here to teach you how to succeed. We're living it in real time. Come along for the ride.

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