# Pinterest's AI Push for Smarter Ads | Toronto News

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Text version: https://stenobird.com/podcast/toronto-news-today-2-min-news-the-daily-news-now-7593854/pinterest-s-ai-push-for-smarter-ads-toronto-news.md
Podcast: [Toronto News Today | 2 Min News | The Daily News Now!](https://stenobird.com/podcast/toronto-news-today-2-min-news-the-daily-news-now-7593854)
Published: 2026-06-29T04:10:47+00:00
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Duration seconds: 97

## Resource

Pinterest’s throwing down the gauntlet with new AI tools designed to revolutionize advertising — no more just keyword searches. Their beta “Business Assistant” in Ads Manager helps brands spot trends and craft hyper-relevant ads, while the global MCP protocol acts as an AI bridge connecting Pinterest’s data to advertisers’ existing tools. The company’s betting big on context over search, leveraging its planning-driven audience for smarter, personalized ads. On the creative front, Performance+ AI picks top-performing ad variations, boosting clicks by 7.5% in tests. And in the US, “Ask Pinterest” is testing a conversational, visual shopping experience that turns discovery into action — all part of Pinterest’s bold move to become the AI-powered hub for inspiration and intent. Support the show: Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN: advertise@thednn.ai This is an automated, high-level news summary based on public reporting. Report issues to feedback@thednn.ai. View sources & latest updates: https://sources.thednn.ai/6e28df63fcbc2740

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