# How to Make Advertising Actually Work: Building a System That Turns Attention Into Growth Page: https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/how-to-make-advertising-actually-work-building-a-system-that-turns-attention-into-growth Text version: https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/how-to-make-advertising-actually-work-building-a-system-that-turns-attention-into-growth.md Podcast: [Top Entrepreneurs Podcast | Enterprise Podcast Network](https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008) Published: 2026-06-08T21:13:51+00:00 Episode link: https://epodcastnetwork.com/how-to-make-advertising-actually-work-building-a-system-that-turns-attention-into-growth/ Audio file: https://media.blubrry.com/epn/epodcastnetwork.com/audio/EnterpriseRadio_SkipWilson_June2026.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/episodes/how-to-make-advertising-actually-work-building-a-system-that-turns-attention-into-growth Duration seconds: 782 ## Resource Skip Wilson, Founder and CEO of DRAFT Media Partners, an award-winning advertising execution firm that uses proprietary technology to help businesses turn speculative ad spend … Read more The post How to Make Advertising Actually Work: Building a System That Turns Attention Into Growth appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network . ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/episodes/how-to-make-advertising-actually-work-building-a-system-that-turns-attention-into-growth/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/how-to-make-advertising-actually-work-building-a-system-that-turns-attention-into-growth.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.