# A Better Way to Position Your Pricing in B2B Negotiations Page: https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/a-better-way-to-position-your-pricing-in-b2b-negotiations Text version: https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/a-better-way-to-position-your-pricing-in-b2b-negotiations.md Podcast: [Top Entrepreneurs Podcast | Enterprise Podcast Network](https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008) Published: 2026-06-20T20:06:31+00:00 Episode link: https://epodcastnetwork.com/a-better-way-to-position-your-pricing-in-b2b-negotiations/ Audio file: https://media.blubrry.com/epn/epodcastnetwork.com/audio/EnterpriseRadio_ToddCaponi_June2026.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/episodes/a-better-way-to-position-your-pricing-in-b2b-negotiations Duration seconds: 1238 ## Resource Todd Caponi, Principal of Sales Melon LLC and author of his new book “Four Levers Negotiating: The Simple, Counterintuitive Way to Higher Deal Values and … Read more The post A Better Way to Position Your Pricing in B2B Negotiations appeared first on Top Entrepreneurs Podcast | Enterprise Podcast Network . ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/episodes/a-better-way-to-position-your-pricing-in-b2b-negotiations/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/top-entrepreneurs-podcast-enterprise-podcast-network-1467008/a-better-way-to-position-your-pricing-in-b2b-negotiations.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.