# Tactical Innovation | Tony Robbins Podcast

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Text version: https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256/tactical-innovation-tony-robbins-podcast.md
Podcast: [Tony Robbins Podcast Daily](https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256)
Published: 2026-07-13T02:30:00+00:00
Episode link: https://traffic.megaphone.fm/VG4550488367.mp3
Audio file: https://traffic.megaphone.fm/VG4550488367.mp3
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Duration seconds: 4127

## Resource

When you start your own company, it’s because you have the drive to sell a product or service you truly believe in. You feel that this item will add value to the lives of consumers or the world at large. But how do you stay in business and make progress in the professional world? The answer is strategic innovation. Think of some of the most prominent companies in the world: Netflix, Starbucks, Amazon, Apple. What do these companies have in common? They all found ways to reap the benefits of strategic innovation in their respective industries. Each of these companies found a way to deliver value to the lives of their target audience, and that’s why they continue to dominate in their fields. How can you master the art of strategic innovation? First, you have to start by asking yourself two key questions about your brand. Question #1: What business are you REALLY in? If you think about how this applies to a company like Starbucks, you might initially think they’re in the business of coffee, but you’d be wrong. Starbucks is in the business of connecting people. Customers know they can go to Starbucks and have a conversation with friends, go there for an interview, get some work done and enjoy the environment around them. Starbucks’ founder knew this, and that’s why the company is now a global phenomenon. It’s more than coffee – it’s a meeting place. Question #2: Who is your customer? You can run all the demographic tests you want, but until you really know who your target customer is and what they’re looking for, you’ll fail. Who are you trying to reach with your target or service? Think about it carefully and find a way to meet this person’s needs better than any other company can. Aiming for strategic innovation at your company doesn’t mean constantly trying to improve u…

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## Transcript

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