# Seize the Marketplace With the 7 Forces of Business Mastery

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Text version: https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256/own-the-marketplace-with-the-7-forces-of-business-mastery.md
Podcast: [Tony Robbins Podcast Daily](https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256)
Published: 2026-06-28T19:30:00+00:00
Episode link: https://traffic.megaphone.fm/VG6883014241.mp3?updated=1778683026
Audio file: https://traffic.megaphone.fm/VG6883014241.mp3?updated=1778683026
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JSON: https://stenobird.com/v1/public/podcasts/tony-robbins-podcast-daily-7851256/episodes/own-the-marketplace-with-the-7-forces-of-business-mastery
Duration seconds: 1165

## Resource

The 7 Forces of Business Mastery make up a timeless concept developed by Tony Robbins, responsible for getting him where he is today: The chairman of businesses with combined sales exceeding $6 billion annually. In this video, he shares insights on the 7 Forces and explains how they lay the foundation for his transformational event, Business Mastery. Most people get into business with the idea that they’re going to create free time and live the life of their dreams – yet the business ends up owning them, instead of the other way around. This is the difference between a business owner and a business operator, which you can learn more about at https://www.tonyrobbins.com/career-business/are-you-a-business-owner-or-operator. On top of this enormous responsibility, 96% of businesses fail within 10 years. Lehman Brothers were around for 100 years and still eventually failed. Today’s marketplace is more competitive than any other time in our history. Add on economic instability and downturn, and many business owners are ready to quit. Winter doesn’t last forever, but we must not mislead ourselves that times are going to get easier. They’ll likely get even harder, and if you’re not prepared, you’re going to face challenges. Yet if you can do well in winter, your business will own the marketplace for decades to come. That’s why Business Mastery is more essential now than ever. You’ll learn how to do business in any climate. You’ll be able to predict what’s coming and know how to take advantage of it. And you’ll leave with an actionable, strategic plan to grow your business. Whether you’re a high-level player or a beginner, Business Mastery is the catalyst you need to create a breakthrough. Mark Benioff came right out of a Tony Robbins seminar and went and created Salesforce.co…

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## Transcript

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