# Creating business growth in any economic climate

Page: https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256/creating-business-growth-in-any-economic-climate
Text version: https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256/creating-business-growth-in-any-economic-climate.md
Podcast: [Tony Robbins Podcast Daily](https://stenobird.com/podcast/tony-robbins-podcast-daily-7851256)
Published: 2026-07-27T11:50:00+00:00
Episode link: https://traffic.megaphone.fm/VG6845432436.mp3
Audio file: https://traffic.megaphone.fm/VG6845432436.mp3
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JSON: https://stenobird.com/v1/public/podcasts/tony-robbins-podcast-daily-7851256/episodes/creating-business-growth-in-any-economic-climate
Duration seconds: 674

## Resource

What will you do when the going gets tough? How will you react to economic winter, changes in the market and other events beyond your control? Will you shrink back in fear and adopt an attitude of scarcity – or will you power forward and learn how to take advantage of the moment? In this video, Ryan Deiss, CEO of Digital Marketer, best-selling author and expert investor, shares what you can do to not only continue to grow your business, but to grow as a human being as well. There are ways to make the most of hard times as a business leader, marketer, parent and friend. It’s all about turning your obstacles into opportunities. How can you do that? You must shift your focus. Instead of focusing on the negative, find the possibilities. You can head to https://www.tonyrobbins.com/career-business/where-focus-goes-energy-flows to learn how to get focused in this new environment. Tough economic times put most people in a mindset of scarcity and fear. They pull back. Businesses cut ad budgets. Consumers hold tight to their money. You must do the opposite: Open wide and give. Create free content. Give away free products. This isn’t lost revenue, it’s deferred revenue. You will be paid back in spades when the economy bounces back – and it will. Acknowledge current events and engage with the conversation that is already happening. Starting a new conversation is expensive – and it won’t work. As Ryan says in the video, “Don’t be the person whistling at the funeral.” And don’t be the person who continues using the same tone, messaging and imagery you were using before. Adapt your marketing to the times. Watch the video for Ryan’s most important tip of all, plus more leadership and management strategies for the modern business world. You can go here https://www.tonyrobbins.com/ask-t…

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## Transcript

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