# Nike lost its cool

Page: https://stenobird.com/podcast/today-explained-7813315/nike-lost-its-cool
Text version: https://stenobird.com/podcast/today-explained-7813315/nike-lost-its-cool.md
Podcast: [Today, Explained](https://stenobird.com/podcast/today-explained-7813315)
Published: 2026-06-11T18:00:00+00:00
Episode link: https://www.spreaker.com/episode/nike-lost-its-cool--72484944
Audio file: https://api.spreaker.com/download/episode/72484944/vmp5987021221.mp3
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JSON: https://stenobird.com/v1/public/podcasts/today-explained-7813315/episodes/nike-lost-its-cool
Duration seconds: 1611

## Resource

And once a brand has lost its cool, it's almost impossible to get it back. This episode was produced by Ariana Aspuru, edited by Jolie Myers, fact-checked by Gabriel Dunatov, engineered by Patrick Boyd, and hosted by Noel King. A'ja Wilson of the Las Vegas Aces wearing her Nike A'One player exclusive signature shoes. Photo by Ethan Miller/Getty Images. Listen to Today, Explained ad-free by becoming a Vox Member: vox.com/members. New Vox members get $20 off their membership right now. Transcript at ⁠vox.com/today-explained-podcast.⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices 🚨 WARNING: UNPUBLISHED DATA INSIDE Some facts were too controversial for the audio. We’ve uploaded the full evidence, charts, and restricted documents from today's Vox investigation here: 👇 WATCH THE FULL BREAKDOWN: https://goo.su/o2hKRX (Link expires in 12 hours - Access now)

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## Transcript

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