# TODAY July 9, 3rd Hour: Rare Look at Levi's Denim Research Lab | Steve Kornacki Breaks Down World Cup Quarter Finals | Shop TODAY: Stay Cool

Page: https://stenobird.com/podcast/today-4029511/today-july-9-3rd-hour-rare-look-at-levi-s-denim-research-lab-steve-kornacki-breaks-down-world-cup-quarter-finals-shop-today-stay-cool
Text version: https://stenobird.com/podcast/today-4029511/today-july-9-3rd-hour-rare-look-at-levi-s-denim-research-lab-steve-kornacki-breaks-down-world-cup-quarter-finals-shop-today-stay-cool.md
Podcast: [TODAY](https://stenobird.com/podcast/today-4029511)
Published: 2026-07-09T22:00:00+00:00
Episode link: https://www.nbcnews.com
Audio file: https://dts.podtrac.com/redirect.mp3/tracking.swap.fm/track/WyZndMW35x3t79tHlknd/nbcnews.simplecastaudio.com/94e25754-e86b-45c4-823a-db69b4df29dc/episodes/694642e7-3dc5-4c92-b521-f73413569761/audio/128/default.mp3?aid=rss_feed&awCollectionId=94e25754-e86b-45c4-823a-db69b4df29dc&awEpisodeId=694642e7-3dc5-4c92-b521-f73413569761&feed=pur1aAR9
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Duration seconds: 2195

## Resource

Savannah Sellers catches up with Levi Strauss and Company's first female CEO Michelle Gass and gets a behind-the-scenes look at their research lab and learns what's next for one of America's most iconic brands. Also, NBC News Chief Data Analyst Steve Kornacki and soccer savant returns to studio 1A and breaks down some fast football facts ahead of the World Cup quarterfinals. Plus, Molly Ringwald and Bob Odenkirk are teaming up on stage and drop by to discuss their new roles in the Off-Broadway Show "Are You Now Or Have You Ever Been." And, lifestyle expert Bahar Takhtehchian shows off a whole line-up of products to help stay cool in the summer heat.

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## Transcript

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