# Turning Pain & Addiction Into a $17M Multi-Trade Growth Engine Page: https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852/turning-pain-addiction-into-a-17m-multi-trade-growth-engine Text version: https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852/turning-pain-addiction-into-a-17m-multi-trade-growth-engine.md Podcast: [To The Point - Home Services VIP Room Podcast](https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852) Published: 2026-01-13T09:00:01+00:00 Episode link: https://redcircle.com/shows/008fbad7-3760-45fe-9481-edf88310c6f9/episodes/0eba87c1-2d71-4671-a3f7-c14ac487f6d5 Audio file: https://audio1.redcircle.com/episodes/0eba87c1-2d71-4671-a3f7-c14ac487f6d5/stream.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/to-the-point-home-services-vip-room-podcast-266852/episodes/turning-pain-addiction-into-a-17m-multi-trade-growth-engine Duration seconds: 3980 ## Resource Thank you to our Sponsors! Basic Capital: https://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this powerful and deeply honest episode of To The Point Home Services , we sit down with Will Staton , owner of Staton Heating, Cooling & Plumbing , to unpack his journey from personal loss and addiction to building a $17M+ residential home services company with sights set on $23–$24M. Will shares the real story behind cutting new construction, jumping headfirst into service, adding HVAC without experience, and learning business fundamentals the hard way. This episode goes far beyond tactics, it’s about ownership, leadership, perspective, and resilience . If you’re a trades business owner, second-generation operator, or anyone navigating growth through chaos, this episode will hit home. 🔑 Key Topics & Takeaways Growing up in a second-generation trades business Losing a parent young and how it shaped leadership and work ethic Addiction, recovery, and extreme ownership Cutting new construction and transitioning to service Adding HVAC and surviving early operational disasters ServiceTitan lessons, pricing mistakes, and KPI reality checks Why leadership buy-in matters more than tactics Hiring for standards, accountability, and culture Rebuilding operations the right way What Will would do differently—and what he wouldn’t change ⏱️ Episode Timecodes 00:00 – New year mindset & intro 01:30 – Who is Will Staton & overview of the business 04:10 – Getting into the trades & second-generation roots 08:55 – Losing his mother at 13 and early life impact 11:55 – Addiction, recovery, and rebuildi… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/to-the-point-home-services-vip-room-podcast-266852/episodes/turning-pain-addiction-into-a-17m-multi-trade-growth-engine/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852/turning-pain-addiction-into-a-17m-multi-trade-growth-engine.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.