# From $600K to $10M in a Town of 10,000

Page: https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852/from-600k-to-10m-in-a-town-of-10-000
Text version: https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852/from-600k-to-10m-in-a-town-of-10-000.md
Podcast: [To The Point - Home Services VIP Room Podcast](https://stenobird.com/podcast/to-the-point-home-services-vip-room-podcast-266852)
Published: 2025-12-16T09:00:29+00:00
Episode link: https://redcircle.com/shows/008fbad7-3760-45fe-9481-edf88310c6f9/episodes/9623fa98-83b2-442a-b5d0-d1f3e1c7c8a3
Audio file: https://audio1.redcircle.com/episodes/9623fa98-83b2-442a-b5d0-d1f3e1c7c8a3/stream.mp3
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JSON: https://stenobird.com/v1/public/podcasts/to-the-point-home-services-vip-room-podcast-266852/episodes/from-600k-to-10m-in-a-town-of-10-000
Duration seconds: 4100

## Resource

Thank you to our Sponsors! Basic Capital: http://basiccapital.com/tothepoint Chiirp: https://chiirp.com/ Contractor Commerce: https://www.contractorcommerce.com/ryno/ Bluon: https://www.bluon.com/get-demo?referral_code=ToThePoint Avoca.ai: https://avoca.ai/r/tothepoint In this episode of To The Point , Chris sits down with Alyssa Rogers , Vice President of Rogers Heating & Cooling , to talk about explosive growth in a tiny market, navigating doubters, scaling to multiple locations, and the bold vision of building a $100M home services company out of South Boston, Virginia (population <10k). Alyssa shares how she and her husband Joey took the business from $600K to $10M , why they turned down a life-changing private equity offer, how they opened their second location, and the real sacrifices behind building a generational company including selling their dream home and living above their office. If you’ve ever questioned your market size, your potential, or whether big goals are possible for small-town companies… this episode will change your mindset. 🔑 Key Points Covered How Rogers Heating & Cooling scaled from $600K → $10M in a rural market The vision behind their $100M BHAG and what sparked it Why Alyssa and Joey walked away from a multi-million-dollar acquisition deal Their plan to expand into new markets across VA & NC How they turned a service technician into a branch manager Grassroots community strategies that drove growth before digital marketing The realities, sacrifices, and mindset of building a legacy business What it’s like running a company—and a marriage—as visionary & integrator ⏱️ Timecodes 00:00 – Intro & Chris roasting Chad 00:24 – Meet Alyssa: VP of Rogers Heating & Cooling 01:00 – How their story started and early challeng…

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