# From Truck to Franchise by Building Leaders

Page: https://stenobird.com/podcast/titans-of-the-trades-straight-talk-for-scaling-your-construction-business-6377052/from-truck-to-franchise-by-building-leaders
Text version: https://stenobird.com/podcast/titans-of-the-trades-straight-talk-for-scaling-your-construction-business-6377052/from-truck-to-franchise-by-building-leaders.md
Podcast: [Titans of the Trades | Straight-Talk for Scaling Your Construction Business](https://stenobird.com/podcast/titans-of-the-trades-straight-talk-for-scaling-your-construction-business-6377052)
Published: 2026-02-11T09:00:00+00:00
Episode link: https://www.buzzsprout.com/2309994/episodes/18134031-from-truck-to-franchise-by-building-leaders.mp3
Audio file: https://www.buzzsprout.com/2309994/episodes/18134031-from-truck-to-franchise-by-building-leaders.mp3
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JSON: https://stenobird.com/v1/public/podcasts/titans-of-the-trades-straight-talk-for-scaling-your-construction-business-6377052/episodes/from-truck-to-franchise-by-building-leaders
Duration seconds: 2006

## Resource

Plumber. Owner. Franchisor. Brand president. Matt O’Rourke walks us through how he went from a service truck in Metro Detroit to leading Z Plumberz across multiple locations. We dig into the mindset shifts that helped him get out of the field, the systems he built to scale, and why the industry needs to rethink recruiting and training. If you want to build leaders, hire better, and grow a durable business, this episode will get you moving. What you’ll learn: How to “trap” yourself into workin...

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## Transcript

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