# 225. Hot Take: How To Define Your Niche

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Text version: https://stenobird.com/podcast/tique-talks-the-business-podcast-for-travel-advisors-5943563/225-hot-take-how-to-define-your-niche.md
Podcast: [TIQUE Talks: The Business Podcast for Travel Advisors](https://stenobird.com/podcast/tique-talks-the-business-podcast-for-travel-advisors-5943563)
Published: 2026-06-12T09:00:00+00:00
Episode link: https://tique-talks-the-business.captivate.fm
Audio file: https://episodes.captivate.fm/episode/1d1405e0-007c-4fb3-922b-35054f165f2f.mp3
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Duration seconds: 1251

## Resource

Join the Waitlist for The Travel Business Intensive by TIQUE! If you're selling everything, you're known for nothing . In this Hot Take, Robin and Jennifer make the case for niching down; why it leads to better clients, stronger supplier relationships, and real pricing power. They bust the "but I'll miss bookings" myth, share examples of experts crushing it in ultra-specific lanes, and give you three questions to help you pick your own. Hit play now! FOLLOW ALONG ON INSTAGRAM @TiqueHQ

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## Transcript

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