# What It Really Takes to Start a Watch Brand w/ Tom of Abinger Watches Ep. 19

Page: https://stenobird.com/podcast/time-well-spent-7682162/what-it-really-takes-to-start-a-watch-brand-w-tom-of-abinger-watches-ep-19
Text version: https://stenobird.com/podcast/time-well-spent-7682162/what-it-really-takes-to-start-a-watch-brand-w-tom-of-abinger-watches-ep-19.md
Podcast: [Time Well Spent](https://stenobird.com/podcast/time-well-spent-7682162)
Published: 2026-06-30T09:30:00+00:00
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Duration seconds: 3041

## Resource

In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Tom, the founder of Abinger Watches. We chat about the incredibly challenging process of starting a watch brand from the ground up, how Tom took a design first approach in making his watches, and what's next for the brand. Abinger Instagram: https://www.instagram.com/abingerwatches/ Abinger Watches: https://www.abingerwatches.com/ Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Relevant Links: Hands-On Abinger Nimrod Review: https://wornandwound.com/review/hands-on-the-abinger-nimrod/ Final Recommendations: Angels in Time: https://music.apple.com/au/album/angel-in-real-time/1478307245 Outlast (Netflix): https://www.netflix.com/title/81225308 Timestamps: 0:00 — Intro 1:04 — Wrist Check 4:37 — Christopher Ward Talk 7:30 — Getting Into Watches 14:26 — Finding the Brand Idea 18:49 — Two Years of Design Work 20:32 — Startup Costs and Reality 24:40 — Pre-Orders and Shipping 32:26 — What’s Next 39:43 — Tool Watch vs Dress Watch 42:09 — Meaning of “Nimrod” 46:45 — Where to Find the Brand 47:05 — Final Recommendation

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## Transcript

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