# Starting a Watch Microbrand, Behind the Scenes with Tom Clemence Ep. 010

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Text version: https://stenobird.com/podcast/time-well-spent-7682162/starting-a-watch-microbrand-behind-the-scenes-with-tom-clemence-ep-010.md
Podcast: [Time Well Spent](https://stenobird.com/podcast/time-well-spent-7682162)
Published: 2026-04-07T09:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/bca75e04e5ce3e9284cbe52cbd0460fb4e0a9dd41647513545321891737729f5/eyJlcGlzb2RlSWQiOiIzMDVjNzhlYS0zODRkLTRmZDgtYWUxMS1hZjFkZDgyMDAzMjQiLCJwb2RjYXN0SWQiOiIyZDUxOTJhMy0xOTU1LTRmZTAtODI4Ny1iZTczMTlmODA2NzgiLCJhY2NvdW50SWQiOiI2OTY2NzlmMTAzNDJhYTc1NGFjNDkxODUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkMzBmNWY0M2VjMThmY2Q5MjM3OWE3L2RldmluLXBlbm55cGFja2Vycy1zdHVkaW8tY29tcG9zZXItMjAyNi00LTZfXzMtNDEtNTEubXAzIn0=.mp3
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JSON: https://stenobird.com/v1/public/podcasts/time-well-spent-7682162/episodes/starting-a-watch-microbrand-behind-the-scenes-with-tom-clemence-ep-010
Duration seconds: 4793

## Resource

Tom Clemence, founder of the watch microbrand Clemence Watches joins the Time Well Spent Podcast to chat about how things got started, designing his first watch, his second model the Munro, and his latest watch release, the Clemence Photic MKII dive watch. Tom gives us a sneak peak into the watch industry from a smaller brand perspective while also comparing his experience in starting a microbrand with Devin’s experience in discovering new watch brands and covering them. Don't forget to let us know who won this week's game of This or That! Clemence Instagram: https://www.instagram.com/clemencewatches/ Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Relevant Links: Clemence Photic MKII Review: https://thedeeptrack.com/review-the-clemence-photic-mkii-a-microbrand-diver-that-refuses-to-cut-corners/ Clemence: https://www.clemencewatches.com/ Arken Watches: https://arken.uk/ CYMA Dress Watch: https://www.analogshift.com/products/cyma-jules-person-dress-watch-as11678?_pos=1&_sid=e9a5d7c43&_ss=r Learn About Hallmarks: https://antiqwatch.com/old-watch-brands/swiss-a-d.html https://pocketwatchdatabase.com/guide/case-trademarks?keyword=star https://perceptionswatches.com/geneva-watch-case-hallmarks-the-key-to-who-produced-your-watch-case/ Timestamps: 00:00 Introduction 09:25 The Journey of Starting a Watch Brand 24:25 Navigating the Kickstarter Experience 28:55 Funding Choices and Brand Birth 32:09 Defining Success in Business 35:32 The Evolution of Clements Watches 40:50 Designing the Photic MK2: Intentional Choices 51:04 Value Beyond Specs: The Heart of Watchmaking 53:46 The Essence of Watch Design 55:15 Design Integrity and Personal Connection 57:34 Balancing Vintage and Contemporary Elements 01:01:41 The Unique Appeal of Micro Brands 01…

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