# School Project to Full Watch Brand, Starting Microbrand Anemoic w/ Magnus Swan Ep. 14

Page: https://stenobird.com/podcast/time-well-spent-7682162/school-project-to-full-watch-brand-starting-microbrand-anemoic-w-magnus-swan-ep-14
Text version: https://stenobird.com/podcast/time-well-spent-7682162/school-project-to-full-watch-brand-starting-microbrand-anemoic-w-magnus-swan-ep-14.md
Podcast: [Time Well Spent](https://stenobird.com/podcast/time-well-spent-7682162)
Published: 2026-05-19T09:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/02302fca0455a0f6463c5fe4b2b5f413aa875d4b6f2fb423cd317bc8c338ca61/eyJlcGlzb2RlSWQiOiJiZTMzZmYzOC0xZDljLTQ3ZTMtOTYxNy1jYjNhMzliODc4OTUiLCJwb2RjYXN0SWQiOiIyZDUxOTJhMy0xOTU1LTRmZTAtODI4Ny1iZTczMTlmODA2NzgiLCJhY2NvdW50SWQiOiI2OTY2NzlmMTAzNDJhYTc1NGFjNDkxODUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwYmIyMDY2MDU3MzYyZDNlM2NlYTcyL2RldmluLXBlbm55cGFja2Vycy1zdHVkaW8tY29tcG9zZXItMjAyNi01LTE5X18yLTQyLTQ2Lm1wMyJ9.mp3
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Duration seconds: 3199

## Resource

In this episode of the Time Well Spent Podcast, Devin Pennypacker is joined by Magnus Swan. Employee number 2 at Studio Underdog and founder of University project turned full fledged microbrand Anemoic, Magnus chats with Devi about watch exclusivity, building connections to watches and brands, starting a watch brand, a bit of the behind the scenes of a microbrand. Don’t forget to let us know who won our game of ‘This or That’! Anemoic Watch: https://anemoicwatches.com/ Introducing Anemoic (Worn & Wound): https://wornandwound.com/introducing-anemoic-from-university-project-to-watch-brand/ Anemoic Instagram: https://www.instagram.com/anemoic.watches/ Devin Pennypacker Instagram: https://www.instagram.com/devinpennypacker/?hl=en Final Recommendations: Thornhill: https://en.wikipedia.org/wiki/Thornhill_(band) Small Luxuries: Watches (book): https://amzn.to/4tR4kTc Timestamps: 00:00 Introduction to the Time Well Spent Podcast 01:53 Wrist Check: Personal Connections to Watches 05:38 The Impact of Exclusivity in Watch Collecting 10:57 The Balance of Scarcity and Community in Micro Brands 16:15 The Journey of Anamoic: From University Project to Brand 21:53 The Story Behind the Versailles Watch Design 27:22 The Corridor of Royalty 28:02 Design Inspirations and Cultural References 28:53 The Emotional Connection to the Watch 30:13 Challenges in Watch Design and Production 30:41 Innovative Use of Color in Watchmaking 35:02 Navigating Manufacturing Challenges 39:58 The Importance of Mentorship in the Watch Industry 43:22 Balancing Time and Brand Development 45:14 Future Plans and Community Engagement 49:47 Cultural Recommendations and Personal Interests

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## Transcript

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