# Fine Art and Watch Collaborations - Ep. 006 w/ Justin Sowders

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Text version: https://stenobird.com/podcast/time-well-spent-7682162/fine-art-and-watch-collaborations-ep-006-w-justin-sowders.md
Podcast: [Time Well Spent](https://stenobird.com/podcast/time-well-spent-7682162)
Published: 2026-03-09T09:30:00+00:00
Episode link: https://api.riverside.com/hosting-analytics/media/5cce57b8fe234431f13e3695a887d9665b63ead6666f1ed9cd17359b90358d84/eyJlcGlzb2RlSWQiOiJhNzFkM2M0Ny1lMzY2LTQ3OTAtOGJiNC1hZjBmMDgyMWEwOTciLCJwb2RjYXN0SWQiOiIyZDUxOTJhMy0xOTU1LTRmZTAtODI4Ny1iZTczMTlmODA2NzgiLCJhY2NvdW50SWQiOiI2OTY2NzlmMTAzNDJhYTc1NGFjNDkxODUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk5ZTA4YzQ1MDU5ODA0YmEzNzMyMDIyL2RldmluLXBlbm55cGFja2Vycy1zdHVkaW8tY29tcG9zZXItMjAyNi0yLTI0X18yMS0yMy0zMi5tcDMifQ==.mp3
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JSON: https://stenobird.com/v1/public/podcasts/time-well-spent-7682162/episodes/fine-art-and-watch-collaborations-ep-006-w-justin-sowders
Duration seconds: 3482

## Resource

In this episode of the Time Well Spent podcast, Devin Pennypacker and Justin Sowders chat about all things fine art, watch collaborations, and watch design. We dive into specific collaborations, the process behind artist and commissioner relationships, and what we would like to see more of in the watch world. Don't forget to let us know who won the game of this or that, titanium or ceramic! Justin on Instagram: https://www.instagram.com/justin_sowders_art/ Justin Sowders Website: https://www.justinsowders.com/ Devin on Instagram: https://www.instagram.com/devinpennypacker/?hl=en Recommendations: Rewatchables Podcast Goldeneye: https://podcasts.apple.com/us/podcast/goldeneye-with-bill-simmons-chris-ryan-and-sean-fennessey/id1268527882?i=1000750079731 Teddy Baldassarre Watches of James Bond: https://youtu.be/9NnePpdTmts?si=mbfk2EcUj-F7OfAo Netflix Splinter Cell Deathwatch: https://www.netflix.com/title/81306317 Timestamps: 00:00 Introduction to Devin Pennypacker and Justin Sowders 00:56 Justin's background in art and watch collecting 03:34 Justin's current wristwear and collection insights 13:10 The role of art in watch design and collaborations 16:23 Case study: Samuel Ross x Hublot Big Bang Unico 18:06 Artist collaborations: Sophie Scott Lewis and isotope 21:23 High risk, high reward: artist-brand collaborations 25:57 Justin’s process for custom watch art creation 32:31 Working with brands vs private collectors 35:59 Justin’s perspective on watch and art as separate worlds 37:58 This or That Game: Titanium V Ceramic 45:04 Creative ideas for future watch materials 53:35 Justin’s cultural recommendations: movies and series 55:58 The importance of storytelling in watch art and culture

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## Transcript

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